01. Sleep Technology Earbuds & AI-driven Sleep Planner App

Updated Jan. 2025

Role: Hardware & Software UX Researcher

Primary Research Method: Market Exploration, Diary Studies, Contextual Inquiry, User Interviews, Surveys, Storyboard, Heuristic Evaluation

Research Type: Foundational | Evaluative | Descriptive Research

Usability User Satisfaction

85% 4.5*

02. AI-Driven Budget Planner Finance App

Duration: Jan - May 2023

Role: UX & Market Researcher

Primary Research Method: User Interview, subsequent moderated Usability Testing, Survey, Workshop Facilitation, Competitive Analysis

Research Type: Foundational | Evaluative | Descriptive Research

Engagement User Retention

12 min 80%

03. Multi-functional Hair Styling Tools

Duration: Jan - May 2023

Role: Design Strategist

Primary Research Method: A/B Testing, Concept Testing, Journey Mapping, Usability Testing

Research Type: Exploratory and Evaluative | Mixed-Methods Research

Usability Development Time Saving

80% 70%

04. Ipsos: Quantitative Consumer Insights Research

Duration: Oct - Dec 2021

Role: Quantitative Consumer Researcher

Research Method: Survey Design & Analysis

Research Type: Quantitative Research

Digital Interface Usability

80%

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